Job Description
HumCap’s client, a transportation consulting company with proprietary software solutions to support their clients, is seeking an experienced Chief Marketing Officer to lead and scale their marketing operations. As a newly created role, the CMO will drive the transition from a third-party marketing agency to an in-house team while managing all aspects of the company's marketing strategy, from brand consistency to digital marketing initiatives. This is a hands-on leadership role for someone skilled in both strategic planning and execution, with a focus on data-driven results. This is a remote position, but you must reside in the DFW area and be willing to do some light traveling.
Responsibilities - Develop and execute comprehensive marketing strategies that align with the company’s goals and objectives.
- Drive brand awareness and ensure a consistent brand message across all channels.
- Conduct market research to identify trends, competitor strategies, and opportunities within the transportation industry.
- Analyze social media trends and adjust strategies for improved engagement and results.
- Oversee the development and implementation of integrated marketing campaigns across various channels (digital, print, social, PR, etc.).
- Monitor and measure the performance of marketing campaigns, adjusting strategies as necessary to maximize ROI.
- Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing strategies.
- Build and manage relationships with industry influencers, bloggers, and partners to amplify the brand’s digital presence.
- Optimize website traffic and lead generation through innovative digital marketing strategies.
- Develop and manage relationships with, marketing agencies, and other external partners.
- Oversee public relations initiatives and crisis communications when necessary.
- Create and manage marketing budgets, ensuring that resources are allocated efficiently and effectively.
- Analyze financial data related to marketing initiatives to assess profitability and performance.
- Supervise and guide junior marketing staff or freelancers involved in digital marketing activities.
Required Skills and Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8-10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
- Expertise in strategic marketing, digital marketing, and brand development.
- Experience managing large-scale marketing campaigns and leading marketing teams.
- Strong project management and analytical skills with the ability to provide clear ROI metrics.
- Excellent communication and leadership abilities, particularly in B2B marketing.
- Familiarity with market research, data analysis, and modern marketing technologies.
Preferred Qualities - Visionary leadership with the ability to inspire and drive change.
- Proven ability to thrive in a fast-paced, results-oriented environment.
- Strong sense of ownership and accountability.
- You value data-driven decision-making and strategic thinking, while placing a strong emphasis on tangible results and ROI for all marketing efforts.
- You are a leader and a doer as you will have 1-2 internal marketing resources to lean on while driving execution of all marketing efforts.
Benefits - BCBS (PPO & HMO) & IHP plans for medical
- Dental / vision
- Free telehealth and prescription discounts
- 401K
- PTO
Job Tags
Full time, Freelance, Remote job,