The Manager of Sports Events drives the development of national properties, large-scale events, and important event initiatives in the region, creating points of difference and driving brand image. You will be a project leader, working with all key stakeholders to maximize the impact of major regional Sports event initiatives. Responsibilities include all elements of event execution, from creative development to concept, execution, and evaluation. You will collaborate with and provide direction and assistance to the local field teams to fully use all Sports properties and Red Bull partners in host markets. This includes informing goal setting, identifying key scenes and relationships, and guiding relevant initiatives following national and regional events that occur within the region
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Lead quality event execution and production for all region Red Bull Sports events
Fiscally responsible for event budgets on assigned projects
Identify and propose sites for event properties based on local market needs and expected ROI
Develop project plan, oversee its execution, and lead the project team
Oversee all elements of pre-planning and event execution
Be the liaison between Red Bull and local authorities to secure all appropriate authorization
Ensure information is spread between team members and partners
Manage event budget
You will work with Legal to construct contracts, puts contracts out for bid, assess the best proposals and negotiate best prices for all relevant partners/suppliers
Sources and manages event production companies and oversees all event logistics
Work with media agency on development of Above-the-Line strategies and execution
Partner with region Communications team to maximize media outcome of important projects
Work with Region Leadership and Santa Monica teams to inform region Sports Marketing strategy
Work with Risk Management and Legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.
Work with local Brand Marketing and sales teams to develop activation plans that create relevance locally
You will manage distribution of event collateral for region
Work with Region Marketing Leadership and 3rd parties to develop new branding solutions for events
Participate in meetings such as Brand Marketing creative workshops and trainings to gather and share insights and align strategies
Identify and share best practices across region Marketing team and Sports department
Drive ROI with regional Communications team to ensure external communication (external) – includes creating
and managing content distribution of local initiatives to relevant channels (viral, print, video)
EXPERIENCE
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