Job Description

Job Title: MARKETING COORDINATOR

Job Overview: 
The Marketing Coordinator is responsible for supporting the planning, execution, and management of marketing initiatives across various channels. This role creates and implements strategies that drive brand awareness, lead generation, and customer engagement. The ideal candidate will be organized, detail-oriented, and have a strong understanding of digital marketing, content creation, and social media platforms.

Key Responsibilities:

1. Campaign Strategy and Execution:

• Assist in the development, coordination, and execution of marketing campaigns.

• Monitor campaign performance and help analyze key metrics to optimize future initiatives.

• Manage search engine optimization (SEO) and pay-per-click (PPC).

• Develop marketing collateral, including brochures, ads, and digital content.
  

2. Content Creation and Management:

• Develop and edit content for the company’s website, blog, and social media platforms.

• Ensure content is aligned with the company’s tone, voice, and brand guidelines.

• Manage content calendars and ensure timely publication of posts.
  

3. Social Media Management:

• Development and execution of social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.).
  

• Engage with followers, respond to inquiries, and track social media performance using analytics tools.
  

4. Market Research

• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the marketplace.
  

• Provide insights and recommendations based on research findings to inform marketing strategies.
  

5. Event Coordination:

• Plan, organize, and support marketing events, including trade shows, webinars, and product launches.
  

• Coordinate logistics, communication, and promotional materials for events.
  

6. Email Marketing:

• Create and execute email marketing campaigns.
  

• Track and analyze email campaign performance, making recommendations for improvements.
  

7. Collaboration & Communication:

• Collaborate with cross-functional teams such as sales, vendors, and leadership team to align marketing strategies with company goals.
  

• Assist in maintaining and updating marketing databases and CRM systems.
  

8. Administrative Tasks:

• Manage marketing budgets, track expenses, and assist in reporting.
  

• Prepare regular reports on marketing performance and other key metrics for leadership.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
  

• Experience: 1-3 years of experience in marketing, advertising, or a related field.

Skills:

• Strong written and verbal communication skills

• Proficiency in digital marketing tools (Google Analytics, social media platforms, email marketing software, etc.).
  

• Experience with design tools (e.g., Adobe Creative Suite, Canva) is a plus.

• Strong organizational skills and attention to detail.

• Ability to multitask and prioritize tasks effectively.

• SEO and SEM principles is required.
  

Work Environment:

• Location: On-site

• Hours: Full-time position with regular business hours.
  

This job description may evolve to include additional duties and responsibilities as the needs of the company grow.

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