Search Engine Marketing Specialist Job at Motion Global, China

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  • Motion Global
  • China

Job Description

Job Responsibilities Responsible for the development and implementation of the company's search engine marketing strategy, including but not limited to keyword optimization, ad placement, landing page optimization, etc.; Monitor and analyze search engine marketing data, generate regular reports to evaluate marketing effectiveness and provide data support for strategy adjustment; Conduct in-depth research on search engine algorithms and rules, and timely adjust the marketing strategy to adapt to the search engine updates and changes; Managing and optimizing the company's search engine advertising account, including the writing of advertisement ideas, the development of bidding strategies, the selection and grouping of keywords; Work closely with other departments such as the content team and web development team to ensure that the search engine marketing strategy is consistent with the company's overall marketing strategy; Tracking competitors' search engine marketing strategies, analyzing their strengths and weaknesses, and providing reference for the company's strategic adjustments; Continuously learning and mastering the new technologies and methods of search engine marketing to enhance the company's search engine marketing effectiveness;

Job Tags

Full time,

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