Job Description

Current Employees:

If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet .

The Life Alliance Organ Recovery Agency is currently seeking a full time OPO Brand Specialist. This team member enhances our brand and builds strong online communities through our various social media and web-based platforms. Developing and administering social media content that is designed to engage users and create an interactive relationship between the community and LAORA. This position also manages and updates LAORA’s web page content. The position oversees all aspects of planning meetings, workshops, and other special events for the assigned department(s), assuming responsibility for ensuring all amenities and accommodations at the event are adequate.

CORE JOB FUNCTIONS

• Provides recommendations to upper management regarding vendor, venue, and food services.

• Ensures that events proceed as scheduled and do not conflict with other activities.

• Acts as liaison to vendors and external entities.

• Supervises registration and check in at events.

• Assists with the design and mailing for event marketing materials, maintains email distribution lists for electronic newsletters, manages the email account, on-site troubleshooting at events.

• Collects content and assists Director in proofreading large amounts of data for accuracy, flow, and grammar.

• Maintains and uploads data into various programs that are used for event purposes which require data manipulation.

• Maintains departmental website regularly by updating content with relevant information.  Creates new content.

• Manages and monitors departmental social media initiatives via Twitter, Facebook, and Instagram.  Runs and develops all social media reports including monthly reports, ad hoc reports, campaign recaps and influencer performance recaps.

• Leads strategy for LAORA social media to achieve marketing targets by supporting overall brand priorities and driving continual engagement with forward-thinking approach.

• Acts as champion of new ideas for social media opportunities to propel the brand forward including evaluation of new platforms and potential partnerships.

• Works closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.

• Oversees and approves the content calendars for all social media channels for the LAORA brand including but not limited to Facebook, Instagram & Twitter.

• Uses strategic data to provide insights and help guide social media communications strategy and business/consumer intelligence.

• Runs and develops all social media reports including monthly reports, ad hoc reports, campaign recaps and influencer performance recaps.

• Works with marketing to provide social media data for consolidated business reports.

• Creates and manages all influencer campaigns to address business needs.

• Works directly with influencers to evaluate, negotiate and track performance. Innovates and champion growth driving programs within the organization including potential partnerships.

• Develops and executes a comprehensive, measurable social media strategy across all relevant social media platforms.

• Benchmarks and monitors competitor and industry leaders in social media to apply best practices. Generates growth year-over-year in awareness, preference, trial and key initiatives for the brand. Represents LAORA to current and potential corporate partners.

• Guarantees that activities and costs remain within set budgetary constraints. Processes purchase orders, expense reimbursements and ensures vendors are paid in a timely manner.

• Adheres to University and unit-level policies and procedures and safeguards University assets.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

CORE QUALIFICATIONS                                                                                         

Education:

Bachelor’s degree in relevant field

Experience:

Minimum 4 years of relevant experience

Knowledge, Skills and Attitudes:

• Learning Agility: Ability to analyze, organize and prioritize work under pressure while meeting deadlines.

• Teamwork: Ability to work collaboratively with others and contribute to a team environment.

• Technical Proficiency: Skilled in using office software, technology, and relevant applications.

• Communication: Strong and clear written and verbal communication skills for interacting with colleagues and stakeholders.

#ED-LI1

CC01125

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Employee Type:

Pay Grade:

Job Tags

Similar Jobs