Job Description
OVERVIEW
The Website Production Specialist is responsible for maintaining/developing our consumer-facing websites, based on brand guidelines & consumer insights. They oversee monitoring, assessing, & reporting on content & conversion performances, ensuring websites function & handling a range of online marketing projects. This entry-level position has a basic understanding of Content Management Systems, hosting & server management through vendor relationships, & develops/maintains website content.
JOB DUTIES
- Handles content management systems (CMS); implementing upgrades/enhancements & site redesigns, monitoring analytics, ensuring accessibility compliance, integrating & maintaining external feeds, & pursues best practices in website management & maintenance.
- Responsible for assisting in the performance of all marketing websites ensuring they continue to be a top source of leads while identifying & executing on strategies to scale the volume of lead engagements & conversions.
- Actively follows trends in tech & digital publishing to ensure website follows best practices in audience engagement, UX, SEO & regulatory requirements
- Updates images/content as needed across a vast array of internal webpages with precision
- Collabs with marketing team members & SEO specialists to create/maintain compelling & relevant web content
- Collabs with SEO specialists & vendors to develop & implement effective search engine optimization (SEO) & keyword strategies across websites; educates the marketing team on SEO strategies
- Supports quality assurance guidelines and process documentation to maximize quality of content, approach to enhancements/deployments and user experiences
- Assists in the development of new website pages from ideation to completion
- Uses data & analytics to inform the development of efficient enhancements, lead generation, integrations & content for marketing needs & campaigns
- Liaisons tasks between Sun Communities & vendors
- Helps with documentation & optimization of processes
- Identifies errors & helps with resolution to corresponding internal & external teams
- Other duties assigned
REQUIREMENTS
- Bachelor's Degree in Marketing, Communications, Digital Media or related. (Required)
- 1 year digital marketing experience
- 2 years social media experience-Facebook, Twitter, Instagram
- 2 years Web Content Management, UX design and/or production, and/or digital marketing.
- 2 years email campaign experience
- 6 months web analytics, interactive design, social media trends, web development/design, HTML and CSS
- Basic understanding of Adobe Creative Cloud software offerings. including Photoshop, Illustrator and Acrobat.
- Strong working knowledge of Office 365 software offerings, including Word, Excel, and PowerPoint and Outlook.
- Strong attention to detail with excellent organizational, marketing, and planning skills.
- General web maintenance knowledge, including domains, redirects, plugins, DNS.
- Skilled and patient communicator via email, phone and in-person.
- Ability to creatively problem solve and provide suggestions for process improvements, cost savings or alternative execution methods.
- Self-motivated, confident, energetic, and humble team member capable of working remotely without constant oversight.
- Excellent communication, grammar and presentation skills.
- Flexible, autonomous team member who thrives in a fast-paced environment.
- Basic knowledge of HTML and CSS is a plus, though not required.
- The ability to embrace and learn new technology quickly is essential. Candidates who know their way around project management tools and software such as Wrike, Asana, SharePoint and/or Zendesk will have an advantage.
BENEFITS
At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.
- Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
- Comprehensive Dental and Vision Plans
- On-Site Fitness Center
- Voluntary Health and Dependent Care Reimbursement Accounts
- Life, Accidental Death & Dismemberment Insurance and Dependent Life
- Short and Long-Term Disability Coverage
- 401(k) Plan with Sun matching contribution
- Employee Assistance Program
- Identity Theft Insurance
- Legal Assistance Plan
- Pet Insurance
- Tuition Reimbursement program providing financial support to team members who further their formal education
- Vacation RV Site Discounts for team members when visiting SunRV Resorts across the nation
- Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
- Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
- Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty
Apply for a Corporate Headquarters (HQ) position, located in the Metro Detroit, Michigan market today.
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Job Tags
Holiday work, Temporary work, Remote job, Flexible hours,